Sobre mi - Erika Franco

Every experience has been connected, shaping the way I SEE

For years, I thought I had to choose just one part of myself to explain what I did. Today, I know my work grew from something more distinctive: recognizing the meaning that connects paths that, from the outside, seem unrelated.

Beauty opened the door. Identity became the space I explored. And presence became the way I made it my own.

First, I learned to SEE what was visible

I trained in professional makeup artistry at Make-Up Designory NY, cosmetology at ARROJO Cosmetology School, and image consulting at the Fashion Institute of Technology. For fifteen years, I worked in New York City across fashion, television, photography, and bridal.

Then, I needed to UNDERSTAND what lay beneath

Losing my father, experiencing infertility and motherhood, navigating changes in my body, moving between countries, and reinventing myself professionally changed how I understood both image and myself.

That search led me to habit and image coaching, therapeutic support for women, logotherapy, family constellations, psychological astrology, Bioneuroemotion, branding, and personal brand strategy.

I wasn’t looking to collect more labels. I wanted to understand what lies behind the way a woman sees herself, defines herself, and takes her place in the world.

Then, I RECOGNIZED the thread

My gift wasn’t confined to a single discipline. I had been doing the same thing all along: looking deeply, recognizing patterns, and giving shape to something a woman could feel but couldn’t yet name.

Today, I bring these worlds together to translate a woman’s story, expertise, and unique way of being in the world into an image, a brand, and a presence that are unmistakably hers.

IDENTITY PRESENCE SEE EMBODY REFLECT

How I understand IDENTITY and PRESENCE

Identity is the meaning that connects every part of who you are.

Presence is how that meaning becomes visible: through your voice, your image, your message, and the way you take your place in the world.

That’s why my work doesn’t begin by telling you how you should look or what you should communicate.

It begins by helping you recognize what within you deserves to be named, claimed, and expressed.

I don’t believe in creating a more attractive or more marketable version of a woman.

I believe in giving shape to the truth that already exists within her.

Because when who you are, what you do, and how you present yourself speak the same language, your presence no longer feels manufactured.

It becomes the shape your truth takes.

A PERSPECTIVE refined over more than fifteen years

More than fifteen years of experience in image consulting, makeup, and color.
Training at Make-up Designory, ARROJO Cosmetology School, and the Fashion Institute of Technology in New York.
Professional experience in fashion, television, photography, and bridal beauty.
Training in wellness and image coaching and therapeutic support for women.
Studies in logotherapy, family constellations, psychological astrology, and Bioneuroemotion.
Training and practical experience in branding, personal brand strategy, and luxury brand positioning.

I don’t treat these disciplines as separate tools. I bring them together according to the woman I’m working with, where she is in her life, and the question we’re exploring.

My work always begins in the same place: helping you recognize what already EXISTS within you

The way we work together depends on what you need to express at this moment in your life.

Three things that shape the way I SEE

I’ve started over more than fifteen times

I’ve lived outside Mexico for more than twenty years and moved more than fifteen times. Each move has taught me to distinguish what belongs to a place from what stays with me wherever I go.

Perhaps that’s why I know that reinventing yourself doesn’t mean starting from scratch. It means giving a new shape to everything you’ve already experienced.

I notice when something hasn’t quite found its place

I’ve always been sensitive to spaces, images, colors, and atmospheres.

I notice when a detail disrupts the harmony—and when a small decision brings everything together.

I do the same with people and their brands: I look at the different parts, find the connecting thread, and help shape a coherent whole.

I need to find the meaning beneath the surface

I’m a lifelong student of the human experience. Psychology, spirituality, astrology, and the language of symbols fascinate me.

There’s always a candle burning in my space, incense, an open book, and often classical music playing while I work.

These tools aren’t a way to put people into categories. They help me see from different perspectives and put words to stories, patterns, and meanings that haven’t yet come into awareness.

IDENTITY PRESENCE SEE EMBODY REFLECT

THE SHAPE YOUR TRUTH TAKES.

Reflections and resources on identity, image, and presence to help who you are be seen, felt, and recognized.