A style that reflects the woman you are TODAY

Enciende la Mirada es un proceso privado de imagen y presencia para construir un estilo propio, vestir tu cuerpo actual con intención y presentarte con la seguridad de reconocerte en lo que proyectas.

This is not about returning to a former version of yourself. It is about giving visible form to the woman you have become.

 

I AM READY TO SEE MYSELF ANEW

Your life has changed. Has your image EVOLVED with you?

Your body changes, your work grows, and your priorities shift. Yet, the way you dress may still belong to an earlier chapter of your life.

You find yourself dressing on autopilot, returning to the same safe choices, or buying pieces that look beautiful on their own but never quite come together into a style that feels like you.

You do not lack taste, nor do you need more trends. You need a clear framework for dressing the body you inhabit today, expressing this chapter of your life, and moving naturally between your differente roles.

Your image is not your entire identity, but it is one of the first languages through which you introduce yourself to the world.

Erika Franco
IDENTITY PRESENCE SEE EMBODY REFLECT
IDENTITY PRESENCE SEE EMBODY REFLECT

Look polished, current and unmistakably YOURSELF

We will identify your visual laguage and translate in into precise choices: silhouettes, colors, garments, combinations, body language, and shopping guidelines aligned with your body, your life, and the way you move through the world.

You will learn not only what flatters you, but also what represents you, why it works, and how to adapt it to different settings without losing your signature.

By the end of this process, you will have:

  • A more respectful relationship with the body you have today.
  • Clear guidelines for choosing cuts, silhouettes, proportions, and colors.
  • A personal style language that brings together the different dimensions of your identity.
  • A more functional, cohesive wardrobe that is easy to mix and match.
  • Greater clarity about how to present yourself in both personal and professional settings.

Feeling beautiful and ALIGNED with yourself begins with seeing yourself anew

Sometimes we look at photographs from the past and long to recover the body, the style, or the woman we once were.

But See Yourself Anew is not designed to take you backward.

It is designed to help you recognize the woman you have become, understand what she needs, and give her a visible place.

This is not about settling for your present.

It is about no longer measuring it against a former version of yourself and beggining to create from where you are now.

Because when you choose your image consciously, getting dressed stops being something you do on autopilot and becomes an affirmation:

This is who I am. This is my story. This is the place I choose to occupy now.

 

LET'S TALK

Image was my first language for understanding IDENTITY

I trained in professional makeup artistry at Make-Up Designory NY, cosmetology at ARROJO Cosmetology School, and image consulting at the Fashion Institute of Technology. For fifteen years, I worked in New York City across fashion, television, photography, and bridal.

Motherhood, moving across countries, the changes in my body, and my own reinventions taught me that knowing what flatters you is not always enough. A woman also needs to recognize herself in what she wears.

Today, I bring together more than fifteen years of experience in image with tools for self-discovery, therapeutic guidance, and presence. My work is not about correcting you. It is about giving you the clarity to make the way you dress feel like your own again. 

Eight sessiones to recognize and EMBODY an image that feels like your own

SESSION 1: YOUR INNER CODE

We will use your natal chart as a mirror for self-discovery, allowing us to explore your energy, your contrasts, and your naturally way of expressing yourself.

We will not define your style according to a zodiac sign or place you inside another category. Your chart will be a starting point for recognizing parts of yourself that may not yet be visible in your image.

Outcome: A personal intention that will guide the entire process.

 

Your style does not begin if your wardrobe. It begins in the way you learned to see yourself.

We will explore the ideas, expectations, and experiences that have shaped your relationship with your body, clothing, and beauty.

Not to remain in the wound, but to recognize the ways of seeing yourself that you no longer wish to carry.

Outcome: Greater freedom to choose your image from who you are today.

Your body is not a problem your clothes need to correct.

You will learn to understand its shape, proportions, and needs so you can choose garments that support it with comfort, intention, and respect.

This is not about hiding or camouflaging your body. It is about understanding how to dress the body you inhabit today.

Outcome: Clear guideliness for choosing cuts, silhouettes, and proportions.

Color communicates an intention before you say a word.

You will discover which colors harmonize with you, which ones strengthen your presence, and how to use them across the different contexts of your life.

Your personal palette will serve as a compass–not as a rule that limits your choices.

Outcome: A personal color palette and clear guidelines for combining your colors with intention.

Your style is not copied or imposed. t is recognized and shaped.

We will explore your preferences, references, visual codes, and archetypes to translate your identity into an aesthetic of your own.

We will not create a persona for you to perform. We will uncover a visual expression capable of holding the different dimensions of who you are.

Outcome: A defined personal style and a set of visual codes that are uniquely yours.

We will review what you already own to recognize which pieces represent you, which ones serve a purpose, and which ones belong to a former version of yourself.

We will identify new combinations, essential pieces, and potential gaps–whithout unnecessarily replacing your entire wardrobe.

Outcome: A more intentional, functional, and cohesive wardrobe.

Clothin is only one part of your pressence.

We will integrate your image with your posture, movement, gestures, nonverbal communication, and the way you occupy space.

We will explore the difference between drawing attention and having presence: one seeks to be seen: the other communicates coherence before you even speak.

Outcome: A personal and professional presence that feels clearer, more grounded, and natural.

We will bring together everything you have discovered and translate it into decisions you can continue to make long after the program ends.

We will define your personal values and how they reflect in your style codes, key combinatins according to what you want to express , shopping guidelines, and ways to adapt your image to different settings without losing yourself within them.

You will not leave with a rigid formula, but with a visual compass capable of evolving with you.

Outcome: A personal style and presence guide, accompanied by a practical implementation plan.

I came to Erika because I wanted to find my style and give my closet a true detox. We began with a solid foundation, clear theory, and practical tools that have given me more confidence to combine my clothes and experiment with color. Today, I think differently when deciding what to wear. Understanding my color palette allows me to combine what I already own more easily and make much better use of my wardrobe. I am so excited about what comes next! I feel increasingly prepared to transform my wardrobe from a more conscious place. Erika is a warm, approachable, and professional guide. I highly recommend her!
Alicia
I wanted to learn how to express who I am through the way I dress, but I had never paid so much attention to my image before. At times, I did not feel put together—even unattractive. Today, I understand the importance of caring for the way I look, not for appearance’s sake, but for the confidence it gives me. I now feel that I am in the best years of my life. I learned that when I make the effort, I can look incredible. Investing in myself is not superficial; it is a profound form of self-care. Erika is dedicated, perceptive, and truly takes the time to understand your story. My only wish would be for more follow-up, because I want to continue growing with her.
Claudia Rojas
Anyone can put on clothes, but not everyone knows how to dress. Erika’s program led me into places within myself and ways of thinking I did not even know existed. It is more than a program; it is a space where I explored, confronted myself, reflected, dreamed, created…and found myself. We are allowed to dream, and with Erika, I not only worked toward those dreams—I did so from a deeper place within myself. After this process, my style is no longer guided only by what my eyes desire, but by the power of my mind and my soul.
Angélica
Erika guided me inward and helped me find, through my image, a new way to support and express myself. The value this experience brought to my self-esteem, my wardrobe, and above all, my self-love, far exceeded the investment I made. Thank you, Erika, for the love you pour into this work. This truly changes your life—not only on the outside, but also in the intimate, everyday life we so often take for granted…the part that ultimately shapes how we feel about ourselves in every moment.
Ardena Castillo

¿Qué hace DIFERENTE a Enciende la mirada de una asesoría de imagen tradicional?

Traditional image consulting usually begins by asking which colors, cuts, or garments flatter you.

Enciende la mirada comienza con una pregunta diferente: quién eres hoy y qué deseas expresar.

Here, your body is not something to correct, your style is not chosen from a category, and your wardrobe is not replaced to construct a more acceptable version of you.

Yes, you will learn what flatters you. But you will also understand why you choose it, what it communicates, and how to use it to support your presence.

You will not leave dressed as someone else’s idea of who you should be.

You will leave able to recognize the woman you already are, dress in a way that reflects her, and fully embody her.

Frequently asked questions

HOW ARE THE SESSIONS HELD?

The sessions take place live on Zoom. Ath the beginning, we will choose a schedule that works for both of us and can be maintained throughout the program.

The program includes eight private sessions of apporximately 90 minutes each, held weekly.

It is best to set aside around two hours each week to integrate our session, complete the exercises, and put what we have worked on into practice in your daily life.

¿Puedo pagar en cuotas?

Yes. You can divide your investment into three payments. The details will be confirmed during your consultation call.

No. The process is designed to help you develop your own framework from the ground up. You do not need to follow trends or understanding technical fashion terms.

Shopping is not where we begin. Firs, we will work with what you already own and identify any genuine gaps. 

Your image does not have to take you back to who you were. It can help you more fully EMBODY who you are today.

If you are ready to stop dressing out of habit and create an image that feels like your own, let's talk.

LET'S TALK