Turn your expertise into a brand that is unmistakibly YOURS

Claim your Place is a private, three-month program for women with deep expertise who want to uncover the thread connecting their story, their knowledge, and the way they create change–and translate it into clear positioning, a signature methodology, a distinct message, a personal image and presence that reflect who they are.

So otners can clearly see the value of your work, recognize your unique perspective, and you can grow your business without reducing yourself to a label.

I AM READY TO SHAPE MY BRAND

Your experience already holds a distinct point of view. It is time to make it RECOGNIZABLE

You have studied, guided others, created, and lived too much to introduce yourself with a list of credentials alone. Yet when explaining what you do, you may still find yourself overexplaining, sharing only one part, or relying on a technically accurate description that never quite captures your perspective.

Perhaps you already have a brand, services, and content. Even so, each new chapter brings back the same questions: what to say, whom to speak to, how to stand out, and how to make it all feel connected.

What is missing is not another certification or a more precise label. It is recognizing the guiding principle already at the heart of your work and using it to give your brand structure.

Once you name that principle, you stop presenting yourself as a collection of qualifications. The logic behind your methodology becomes clear, your services become easier to understand, and your content begins to follow a consistent thread.

Your image, your language, and your presence can then express the same clear positioning. Not because you have simplified who you are, but because you have found a foundation for bringing together and expressing all that you are.

You stop trying to fit into categories and begin to claim a space of your own.

Erika Franco
IDENTITY PRESENCE SEE EMBODY REFLECT
IDENTITY PRESENCE SEE EMBODY REFLECT

A brand that carries your name and your unmistakable SIGNATURE

Claiming your place means giving your message and your work room to grow, so the change you help create can reach more people.

Sovereignty begins when you stop defining yourself through existing categories and recognize what you want to stand for and be known for.

We will not begin with your logo, social media, or content calendar.

We will begin with the foundation beneath everything people see: the meaning that runs through your story, the change you know how to create, and your distinctive way of doing your work.

Then we will translate that foundation into strategic choices that shape how your brand is seen, heard, and experienced.

I, too, BELIEVED I had to choose just one part of myself

My career took me from engineering into the world of beauty, from image consulting to therapeutic support, and from there into personal brand strategy.

Along the way came more than fifteen moves, life in different countries, loss, infertility, motherhood, and several professional reinventions.

For years, I invested time and resources in trying to find a way to explain everything I did.

I could list my qualifications or choose a single professional title. But neither could capture the depth of my perspective.

Then I recognized the ability that had been present in every path I had taken: observing, finding patterns, and giving shape to something another person could feel but could not yet name.

Once I placed that guiding principle at the heart of my work, my journey no longer seemed scattered. My brand gained direction, a language of its own, and a distinct space to occupy.

I created Claim Your Place to guide other women through that same process, starting with their own stories.

 

Erika Franco

How your brand will take SHAPE

By the end of the program, the depth of your work will have a clear structure you can name, explain, build on, and grow.

  • The guiding principle at the heart of your brand.
  • Your purpose and the underlying belief your brand challenges.
  • An in-depth profile of your ideal client.
  • A distinct positioning for your brand.
  • A brand promise and unique value proposition.
  • Your methodology, clearly structured and named.
  • Your core messages and verbal identity.
  • A visual direction and guidelines for expressing your presence.
  • An editorial framework for your content.
  • Your strategic brand guide.
  • An implementation plan for your first 100 days.

 

You will leave with more than personal insights. You will have a framework for making decisions and a strategic guide that preserve your signature as your brand grows.

Who this program is for?

Claim Your Place is for you if:

  • You already have experience, expertise, or a professional practice you want to strengthen.
  • Your background spans several disciplines, and you struggle to explain the thread connecting them.
  • You offer services or create content, but your brand does not yet convey the depth of your work.
  • You want to shape your approach to supporting clients into a signature methodology.
  • You need clear positioning to guide decisions about your message, your offerings, and your image.
  • You are willing to revisit your story, question familiar definitions, and turn your insights into concrete decisions.

 

This program is not the right fit if you do not yet have experience or a field of work you want to develop, if you are only looking for a logo, or if you want someone to build your brand without your active involvement.

A journey to recognize, embody, and express the place that is yours

SESSION 1: THE PRINCIPLE THAT ORGANIZES YOUR STORY

We will explore your experience to uncover the thread that has always been there–and understand why you do the work you do.

Outcome: Your orginizing principle and an initial sense of purpose.

We will explore who you help, what they are going through, and what they are truly seeking.

Outcome: An in-depth profile of your ideal client.

 

 

We’ll define the transformation you make possible, the deeper belief your work challenges, and the space you want to be known for.

Outcome: Your purpose, promise, and brand positioning.

We will identify the sequence, principles, and tools you already use to create meaningful change.

Outcome: Your own methodology and clearly structured, named service.

 

We will translate the depth of your work into a clear, compelling offer that’s easy to understand.

Outcome: A unique value proposition and clear positioning.

We will define your tone, core messages, distinctive vocabulary, guiding phrases, and recognizable ways of expressing your brand.

Outcome: Your verbal identity and brand messaging.

We will translate your brand’s strategic identity into an aesthetic direction, distinctive visual elements, symbols, and a personal image that reflects who you are.

Outcome: A clear visual direction and signature elements for your personal presence.

We will translate your positioning into content pillars, narratives, and content that attracts the right people, deepens connection, and builds trust.

Outcome: A clear editorial framework and defined content themes.

We will bring all the elements together and set clear priorities for putting them into practice.

Outcome: A brand strategy guide and an implementation plan for your first 100 days.

I feel so much clearer and more connected. And not just to my clothes, but to myself. It was an internal shift that shows on the outside, and it keeps surprising me. I notice how the way I express myself, walk, and make choices has changed. This process helped me stop hiding. People approach me differently now. They recognize me. They listen to me. They respect me. It was an investment with purpose. You taught me to align who I am with how I show up. Thank you, Erika. The work we did together continues to make a difference every day.
Ariana Cardona
When I began this process, I felt lost. Family dynamics, work, motherhood… everything was overwhelming me. I felt I had forgotten myself and, with that, who I really was. Own your Place opened a door I didn’t know I needed: a door to my truth. Erika helped me see that beneath the exhaustion and doubt was a woman with a story, a purpose, and a voice that deserved to be heard. I began to see myself again, make sense of what felt unsettled inside, and shape my personal brand from a place of inner clarity rather than fear. Today, I show up differently: calmer, clearer, and more aligned with myself. This process was far more than guidance on how to communicate. It was a rebirth.
Lucía B.
Through the exercises we did together, I discovered parts of myself I hadn’t fully understood and began giving shape to what I truly want to convey through my personal brand. The most powerful part has been feeling everything start to align: my inner world, my messages, my image, and the way I connect with my audience. It’s no longer just about what I say or how I present myself, but the place within me it comes from. And now, that place feels far more authentic and rooted in my truth.
Tania Franco

Frequently asked questions

IS THE PROGRAM LIVE OR RECORDED?

Claim Your Place is a live, one-to-one program. Over three months, we’ll have nine private sessions, supported by reflection questions, materials, and exercises to help you explore more deeply and apply each insight to your brand.

You don’t need any branding knowledge.

You should, however, already have experience, expertise, or a professional practice that you want to organize, differentiate, and communicate more clearly.

This process isn’t about inventing an identity from scratch. It’s about recognizing and giving structure to the value you’ve already built.

In addition to our sessions, you’ll need to set aside time to answer reflection questions, review materials, and make decisions about your brand.

 

IS SUPPORT INCLUDED BETWEEN SESSIONS?

Yes. You’ll have support between sessions to share your progress and ask specific questions as you put our work into practice. At the start, we’ll agree on how we’ll communicate and when you can expect a response.

No. You’ll receive all the questionnaires and materials you need throughout the program. All you’ll need is a quiet space for our sessions and a willingness to reflect, question your assumptions, and make decisions about your brand.

Everything you’ve experienced has brought you here.

Now it’s time to bring it all together, give it a name, and take it further.

If you know you have something valuable to offer but still struggle to clearly explain what sets you apart. Claim your Place can help you recognize it and turn it into a recognizable brand that feels distinctly yours.

You’re not here to invent a new version of yourself.

You’re here to claim the value of your story and take your place.

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