{"id":466,"date":"2025-05-14T12:44:54","date_gmt":"2025-05-14T10:44:54","guid":{"rendered":"https:\/\/erikafranco.com\/?page_id=466"},"modified":"2026-09-15T08:56:04","modified_gmt":"2026-09-15T15:56:04","slug":"alas-de-soberania","status":"publish","type":"page","link":"https:\/\/erikafranco.com\/en\/alas-de-soberania\/","title":{"rendered":"Claim your Place"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Turn your expertise into a brand that is unmistakibly YOURS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Claim your Place<\/strong> is a private, three-month program for women with deep expertise who want to uncover the thread connecting their story, their knowledge, and the way they create change\u2013and translate it into clear positioning, a signature methodology, a distinct message, a personal image and presence that reflect who they are.<\/p>

So otners can clearly see the value of your work, recognize your unique perspective, and you can grow your business without reducing yourself to a label.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI AM READY TO SHAPE MY BRAND<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Your experience already holds a distinct point of view. It is time to make it RECOGNIZABLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

You have studied, guided others, created, and lived too much to introduce yourself with a list of credentials alone. Yet when explaining what you do, you may still find yourself overexplaining, sharing only one part, or relying on a technically accurate description that never quite captures your perspective.<\/p>

Perhaps you already have a brand, services, and content. Even so, each new chapter brings back the same questions: what to say, whom to speak to, how to stand out, and how to make it all feel connected.<\/p>

What is missing is not another certification or a more precise label. It is recognizing the guiding principle already at the heart of your work and using it to give your brand structure.<\/p>

Once you name that principle, you stop presenting yourself as a collection of qualifications. The logic behind your methodology becomes clear, your services become easier to understand, and your content begins to follow a consistent thread.<\/p>

Your image, your language, and your presence can then express the same clear positioning. Not because you have simplified who you are, but because you have found a foundation for bringing together and expressing all that you are.<\/p>

You stop trying to fit into categories and begin to claim a space of your own.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Erika\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\tIDENTITY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tPRESENCE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tSEE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tEMBODY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tREFLECT<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\tIDENTITY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tPRESENCE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tSEE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tEMBODY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tREFLECT<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A brand that carries your name and your unmistakable SIGNATURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Claiming your place means giving your message and your work room to grow, so the change you help create can reach more people.<\/p>

Sovereignty begins when you stop defining yourself through existing categories and recognize what you want to stand for and be known for.<\/p>

We will not begin with your logo, social media, or content calendar.<\/p>

We will begin with the foundation beneath everything people see: the meaning that runs through your story, the change you know how to create, and your distinctive way of doing your work.<\/p>

Then we will translate that foundation into strategic choices that shape how your brand is seen, heard, and experienced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\n\nI, too, BELIEVED I had to choose just one part of myself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

My career took me from engineering into the world of beauty, from image consulting to therapeutic support, and from there into personal brand strategy.<\/p>

Along the way came more than fifteen moves, life in different countries, loss, infertility, motherhood, and several professional reinventions.<\/p>

For years, I invested time and resources in trying to find a way to explain everything I did.<\/p>

I could list my qualifications or choose a single professional title. But neither could capture the depth of my perspective.<\/p>

Then I recognized the ability that had been present in every path I had taken: observing, finding patterns, and giving shape to something another person could feel but could not yet name.<\/p>

Once I placed that guiding principle at the heart of my work, my journey no longer seemed scattered. My brand gained direction, a language of its own, and a distinct space to occupy.<\/p>

I created Claim Your Place to guide other women through that same process, starting with their own stories.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Erika\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

How your brand will take SHAPE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

By the end of the program, the depth of your work will have a clear structure you can name, explain, build on, and grow.<\/p>