{"id":204,"date":"2023-09-21T13:07:08","date_gmt":"2023-09-21T11:07:08","guid":{"rendered":"https:\/\/erikafranco.com\/?page_id=204"},"modified":"2026-09-15T11:24:09","modified_gmt":"2026-09-15T18:24:09","slug":"sobre-mi","status":"publish","type":"page","link":"https:\/\/erikafranco.com\/en\/sobre-mi\/","title":{"rendered":"About me"},"content":{"rendered":"
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Every experience has been connected, shaping the way I SEE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For years, I thought I had to choose just one part of myself to explain what I did. Today, I know my work grew from something more distinctive: recognizing the meaning that connects paths that, from the outside, seem unrelated.<\/p>

Beauty opened the door. Identity became the space I explored. And presence became the way I made it my own.\u00a0<\/strong><\/p>

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First, I learned to SEE what was visible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I trained in professional makeup artistry at Make-Up Designory NY, cosmetology at ARROJO Cosmetology School, and image consulting at the Fashion Institute of Technology. For fifteen years, I worked in New York City across fashion, television, photography, and bridal.<\/p>

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Then, I needed to UNDERSTAND what lay beneath<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Losing my father, experiencing infertility and motherhood, navigating changes in my body, moving between countries, and reinventing myself professionally changed how I understood both image and myself.<\/p>

That search led me to habit and image coaching, therapeutic support for women, logotherapy, family constellations, psychological astrology, Bioneuroemotion, branding, and personal brand strategy.<\/p>

I wasn\u2019t looking to collect more labels. I wanted to understand what lies behind the way a woman sees herself, defines herself, and takes her place in the world.<\/p>

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Then, I RECOGNIZED the thread<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My gift wasn\u2019t confined to a single discipline. I had been doing the same thing all along: looking deeply, recognizing patterns, and giving shape to something a woman could feel but couldn\u2019t yet name.<\/p>

Today, I bring these worlds together to translate a woman\u2019s story, expertise, and unique way of being in the world into an image, a brand, and a presence that are unmistakably hers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tIDENTITY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tPRESENCE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tSEE<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tEMBODY<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t\t\tREFLECT<\/span>\n\t\t\t\t\n\t<\/i><\/span>\n\t\t\t\t\t<\/div>\n\t\t
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How I understand IDENTITY and PRESENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identity is the meaning that connects every part of who you are.<\/p>

Presence is how that meaning becomes visible: through your voice, your image, your message, and the way you take your place in the world.<\/p>

That\u2019s why my work doesn\u2019t begin by telling you how you should look or what you should communicate.<\/p>

It begins by helping you recognize what within you deserves to be named, claimed, and expressed.<\/p>

I don\u2019t believe in creating a more attractive or more marketable version of a woman.<\/p>

I believe in giving shape to the truth that already exists within her.<\/strong><\/p>

Because when who you are, what you do, and how you present yourself speak the same language, your presence no longer feels manufactured.<\/p>

It becomes the shape your truth takes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A PERSPECTIVE refined over more than fifteen years<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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